First launched in 2008, Nippon Paint has been holding the AYDA (known as Asia Young Designers Awards) every year.
It is part of Nippon Paint’s vision to nurture the next generation of Architectural and Interior Design talents. It serves as a platform to inspire students of these disciplines to develop their skills through cross-learning opportunities and networking with key industry players, as well as their fellow peers in the region.
Winner in Hong Kong will be joining the overseas Platinum Awards Final, which allows young designer from different countries to exchange brilliant ideas and compete. Winner of the Platinum Award will be enrolled into a 3-week “Design Discovery” programme by Harvard University Graduate School of Design. Nippon Paint will sponsor the transportation, accommodation and tuition fee incurred, which is over 10K USD.
Theme of 23/24: CONVERGE: Championing Purposeful Designs
The theme of the year -Converge: Championing Purposeful
Designs focuses on a designer’s journey in searching for a cause worth fighting for. What we believe and invest in may change over a period of time.
This year’s theme encourages young designers to explore the possibilities of combining your personal design interest with causes worth fighting for. The end goal is to build beacons of hope for communities in need while promoting the development of humanity.
Embracing a cause worth fighting for -in our own style.
Styles of design change over a period of time as designers accumulate experiences in practice. As budding designers who are in a safe space where we can innovate and attempt to solve worldly issues through the power of design, we must ask ourselves where our inspiration comes from and what cause we would like to champion.
Listening to your inner voice and developing design philosophy
Referring to the work of great designers and leveraging on social media trends can be luring especially for designers just starting out. However, we need to learn to listen to our inner voice and develop our design philosophy through personal experiences, research and data collection and experimentation.
Finding our worth through peer and social validation
Oftentimes, we get cooped up in our own design ideals and have forgotten the true purpose of good design is to serve the needs of the communities we ought to serve. We encourage you to go out and get validation and opinions of the larger population towards your design. Take these feedback with a grain of salt and help fine tune your design.