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Nov 20, 2023

【Nippon Paint 2024 Color Trend – Fantasy】

Since the popularization of AI, there has been an increasing reflection on the development of technology: does technological advancement go against nature? How can humans coexist with nature and technology?

The Nippon Paint 2024 Color Trend, titled “Fantasy” encourages the fusion of “nature” and “technology” through the use of color and imagination. It serves as an inspiration to establish a utopia where nature and technology coexist harmoniously.

The theme color for this trend is “World of Whim” (ON0008-2), orange evokes the energy of life and awakens fantastical imaginations of a beautiful and vibrant world. In the whimsical realm of nature, we find solace and nourishment; in the whimsical realm of technology, we construct transformation and exploration. We can draw inspiration from the past, appreciating the life nurtured by the earth and the refreshing air after rain. Through the connection with technology, we can create boundless possibilities, such as freely strolling in the clouds or embarking on sweet dreamlike adventures.

Nippon Paint encourages everyone to embrace positive and uplifting colors, envisioning a world where humans coexist harmoniously with both nature and technology.

Theme Color: World of Whim (ON0008-2)

Learn more about Nippon Paint’s 2024 Color Trends: https://www.nipponpaint.com.hk/inspiration/color-trend/

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