Nippon Paint receives product innovation award for decorative coating in the asia pacific

Frost & Sullivan Green Excellence Award recognises Nippon’s green innovation commitment and technological brilliance

Nippon Paint has been conferred with the product innovation award in decorative paints by the inaugural 2011 Frost & Sullivan Asia Pacific Green Excellence Awards. This award reaffirms Nippon’s commitment to ecological sustainability and technological innovation to protect and beautify our surroundings.

Nippon emerged at the top of the product innovation in decorative coatings category for its odour-less AirCare, an eco-friendly paint that continually absorbs harmful indoor air pollutant and results in clean fresh air. The evaluation process included a rigorous measurement-based short listing, in-depth interviews, analysis and extensive secondary research by industry analysts from Frost & Sullivan and the award recipients are finally selected by a panel of expert judges.

“The world community is increasingly turning their attention to conservation and long-term sustainability. As one of the largest paint manufacturers in the world, it is important that we continue to dedicate our R&D efforts to create paint innovations that respond to the community’s needs and protect our environment. We are thrilled to be recognized for our efforts for creating Nippon Odour-less AirCare and this will motivate us to continue to develop innovative eco-friendly products,” said Mr Wee Siew Kim, Group CEO, NIPSEA Group of Companies.

According to Frost & Sullivan Consulting Analyst Pooja Verma, Nippon Paint is clearly seen to be setting the standard for product innovation in environmentally friendly coatings. Nippon Paint continues to play an integral role in pushing for wider acceptance of green coating technology through their aggressive campaigning that helps raise awareness amongst consumers.

“Nippon Paint is highly capable of addressing and adapting to the ever changing needs of the market not just in product offering but also in spear heading pioneering initiatives. Nippon Paint has reached their leadership position by impressive and well executed key performance drivers,” she said.

Nippon Paint has always been committed to help protect the environment and save resources and energy through green innovation. With this vision Nippon has invested and established research and development centres to innovate quality paints that are eco-friendly. Nippon Odourless AirCare is one of the resulting products that helps create a safe and more hygienic indoor environment. With its Anti-Formaldehyde with Active Carbon technology, this paint is ideal for people who are allergic to indoor air pollutant and pain odour and has been recommended for use in eco-sensitive areas such as hospitals, schools, hotels and homes.

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